Sales at Ford Decrease for the 12th Month in a Row

DETROIT, Nov. One — The posted its 12th sequent monthly diminution yesterday, while and each gained marketplace share in the United States in October on higher motortruck sales.

At , which said earlier in the twenty-four hours that it would cut 11,000 more than occupations and stop four vehicles, motortruck gross gross sales plummeted 18 percent, according to the Autodata Corporation, the industry statistics firm.

Ford's sales drop 13 percentage from the same time period in 2006 on an adjusted basis, according to Autodata. The automaker had projected that gross gross gross sales would be down on a year-over-year footing for every calendar month of 2007 because it was intentionally cutting back on less profitable sales to rental auto companies.

Such sales decreased by 12,000 vehicles, or 38 percent, in October to a sum of 142,000 since January. But John Ford franchises also made fewer sales, dropping the company's marketplace share to 14.7 percent, from 16.5 percentage a twelvemonth ago.

Both G.M. and Chrysler increased gross gross gross sales to rental auto companies and other fleet customers, but Chrysler's marketplace share still drop to 11.8 percentage from 13.1 percent.

G.M.'s sales were down slightly, when adjusted for one further merchandising day, but its share rose to 24.8 percent, from 24.2 percent, broadening its Pb over second-place Toyota. Toyota's share climbed to 16 percent, from 15.5 percent.

Although recent involvement charge per unit decreases by the Federal Soldier Modesty could promote some consumers to finance A new vehicle, experts state they make not see a significantly brighter mentality for the industry anytime soon.

"Recent consumer assurance readings propose we don't have got a batch of impulse heading into the concluding one-fourth of this year," said Emily Kolinski Morris, a senior economic expert at Ford.

Edmunds.com, a Web land site that gives car-buying advice to consumers, foretells no major improvements at least through 2010.

"It's going to be very, very competitive," said Jesse Toprak, executive manager director for industry analysis for Edmunds. "Whoever can plan the best autos will succeed. It's going to be a buyer's market."

G.M. and Toyota were the lone two major automakers to post additions in motortruck sales. Ford's visible light motortruck gross gross gross sales drop 2.6 percent, according to Autodata.

Chrysler sales drop 12.4 percentage while G.M. sales drop 0.4 percent. Toyota gross sales rose 0.5 percent. Over all, industry gross gross sales declined 2.7 percentage last month.

Toyota and the other Nipponese makers, and , were affected by the immense wildfires in California, which hindered sales in one of their greatest markets. Toyota executive directors said the fires, which had led to the emptying of more than than a million people, probably prevented or delayed "a couple thousand" sales.

Still, Toyota said that it was on path to attain its end of merchandising 200,000 Tundra pickup trucks by the end of the year. Through October, the company sold 162,348 Tundras. The pickup truck was redesigned in February, and franchises recently started receiving the 2008 model, with a spine terms reduced by as much as $2,000 on some spare options.

The Motor City automakers are counting on respective new vehicles to assist them defeat the sluggish market.

On Thursday, G.M. began selling its redesigned , a midsize auto that it trusts will dispute the segment-leading and Honda Accord. G.M.'s revamped upscale sedan made a strong screening in October, with gross sales rising 75 percent.

Last month, John John Ford started selling a new version of the Focus, a compact sedan that is the first to have Sync, a voice-activated system that tin control a driver's cellphone and digital music player, developed with .

Ford also trusts that its Edge crossing over vehicle, which was introduced nearly a twelvemonth ago, will go on to derive momentum. The Edge was Ford's top-selling vehicle in October, excluding the F-series pickup motortruck truck.

Although none of those vehicles can individually change by reversal decennaries of diminutions in marketplace share, they are more than meaningful than their absolute gross sales Numbers suggest, Mr. Toprak of Edmunds, said.

"Sometimes you necessitate these autos that are success narratives to acquire people back into the showrooms," he said. "One or two hits out there can enable a turnaround time for an automaker. If you have got these hits more often, that's what's going to convey you success."